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Spectrum Diversified Designs, LLC Announces Appointment of Steve Spirko as VP of Marketing




Contact: Ashley Marochino
Phone: 330.422.1840
Fax: 330.422.1850

Cleveland, OH - (June 10, 2019)

Spectrum Diversified Designs, LLC (Spectrum®), a leading design and manufacturing firm in the housewares industry, is thrilled to announce the addition of Steve Spirko as Vice President of Marketing. Within this newly created role, Spirko will define, develop and drive new product development, engage in public relations initiatives, develop and execute a social media strategy to build awareness and drive sales, as well as create high-level digital strategies for the Spectrum® and Tovolo® brands.

Spirko brings over 20 years of experience having worked for the Consumer Brands and Automotive Finishes Division for The Sherwin-Williams Co. in general management, sales and marketing roles. Most recently, Spirko served as Vice President of Marketing for Winston Products - a diverse consumer products company where he provided strategic leadership for all marketing, e-commerce sales, and demand generation programs. 

Spirko is known for his focused approach to drive sales and for developing creative product and brand strategies that create high ROI initiatives to generate new channels for customer engagement, acquisition and revenue. 

“Steve brings a wealth of experience in digital leadership along with a strategic understanding of product development," said Doug Whitner, Executive Vice President of Sales & Marketing at Spectrum Diversified Designs. "Steve will play a critical role for our business that will help define our identity and accelerate our product development, leading to sales growth and an increased presence in the marketplace.”



About Spectrum Diversified Designs, LLC

Spectrum®:  Founded in 1985, Spectrum® has committed itself to providing consumers with innovative storage and organization solutions while offering the best in service, quality and value. Spectrum’s commitment to delivering functional and fashionable solutions to consumers and retailers around the world is obvious; their extensive portfolio of innovative designs includes over 400 patents! Spectrum’s product development team offers the very best to the market with a focus on quality materials and excellent craftsmanship.

Tovolo®:  Since launching the Tovolo® brand in 2004, their mission has remained the same: create tools that deliver trustworthy performance and make any home chef feel confident in the kitchen. Through innovation and creativity, and incredible dedication from Tovolo® employees, outside partners and customers have resulted in exceptional growth over the past 15 years.