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Spectrum Announces Appointment of Doug Whitner as Executive VP of Sales & Marketing




Contact: Ashley Marochino
Phone: 330.422.1840
Fax: 330.422.1850

Cleveland, OH - (February 4, 2019)

Spectrum Diversified Designs, LLC (Spectrum®), a leading design and manufacturing firm in the housewares industry, is thrilled to announce the addition of Doug Whitner as Executive Vice President of Sales & Marketing. Within this newly created role, Whitner will manage and build sales through strong business relationships, create effective sales strategies for national and independent accounts, as well as facilitate new business development for the Spectrum® and Tovolo® brands.

Whitner comes to Spectrum Diversified Designs with over 25 years of extensive experience in Retail, Product Development and Global Expansions. Most recently, Whitner served as Executive Vice President at Winston Products - a diverse consumer products company where he oversaw all Sales, Marketing, Design and Engineering for all four major Winston Products brands, as well as led new opportunity business development.

Whitner is known for his strategic and focused approach to drive sales and for utilizing creative strategies to optimize internal operations, financial returns, external customer service and output to exceed organizational goals and customer expectations. 

In a joint statement, Aaron Goodman, President & COO, and Matt Frank, President & CMO noted, “Doug brings a wealth of experience in sales and marketing along with a comprehensive understanding of the retail marketplace. His leadership skills and experience complement our executive team. Doug will play a critical role in enhancing our brand globally as we continue to introduce innovative products and provide ongoing best-in-class service to our retail partners.”




About Spectrum Diversified Designs, LLC

Spectrum®:  Founded in 1985, Spectrum® has committed itself to providing consumers with innovative storage and organization solutions while offering the best in service, quality and value. Spectrum’s commitment to delivering functional and fashionable solutions to consumers and retailers around the world is obvious; their extensive portfolio of innovative designs includes over 400 patents! Spectrum’s product development team offers the very best to the market with a focus on quality materials and excellent craftsmanship.

Tovolo®:  Since launching the Tovolo® brand in 2004, their mission has remained the same: create tools that deliver trustworthy performance and make any home chef feel confident in the kitchen. Through innovation and creativity, and incredible dedication from Tovolo® employees, outside partners and customers have resulted in exceptional growth over the past 15 years.